Understanding The 5 Emotions That Drive Your Customers
We like to believe that we all make decisions based upon logic, but the truth of the matter is that we are more likely to be driven by emotion when it comes to making purchases. By understanding the emotions that motivate your customers, you are able to incorporate initiatives and programs to create an even […]
Where to Begin: Social Media Tactics for the Small Business Owner
When you’re running a small (and growing) business, you wear many different hats. From HR director to CEO, you simultaneously function in more roles than your corporate counterparts could ever imagine. As you shift from owner to marketing coordinator, you are faced with one of the biggest question marks of all: how do I market […]
Stop Wasting Your Time: 3 Secrets to Efficient Meetings
Even though we gripe and groan about them, meetings are an important part of doing business. Not only do they get all key players on the same page, but they also can foster an environment of collaboration – when they are run correctly. These most common complaints about meetings refer to poorly designed meetings: Meetings […]
Boost Efficiency and Accountability: The Importance of Process Clarity
Especially when it comes to collaborative projects, most CEOs and business owners understand the value of properly functioning teams, but many would agree that developing those teams is a major challenge. While communication is key, process clarity is even more important. Process clarity is the concept that each member of a team understands all elements […]
How Leveraging the “Unknown Problem” Can Change Your Sales Strategy
Whether you’re selling plumbing services, lumber, or a newly designed adhesive, most businesses share a common reality: customers must make purchases in order for the company to survive. But in a world where consumers’ options seem to be endless, how do you make your sales proposition stand out above the rest? Understanding the Unknown Problem […]
5 Reasons Professional Service Providers Need A Business Advisor
Architects. Designers. Doctors. Lawyers. Financial advisors. Insurance brokers. IT professionals. There are countless career paths that fall under the umbrella of professional services, and they all share one thing in common: They all have developed specialized skills in their industry, but few have training in running their businesses. While professional service providers are very skilled […]
Understanding The 3 Most Important Business Goals
Regardless of your industry or type of business, there are three goals that every company must achieve in order to be successful. Many business owners lose sight of these goals as they get wrapped up in the daily stress of running their business. However, it’s essential to take the time to reevaluate your business strategy […]
From Technician to CEO: Shifting Your Mindset for Business Success
Let’s face it – most of us did not become entrepreneurs because of our business expertise. Many small business owners became entrepreneurs because they had a specific skill, trade, or passion they wanted to persue. Over years of hard work, they developed certain expertise within their field, and they wanted to share it with the […]
6 Signs Your Business Is Missing The Opportunity For Growth
As a business owner or CEO, you face challenges from every direction. From identifying how to best grow your business to building the most efficient teams, business leaders are expected to have the answers. But what happens when you don’t have those answers in your pocket? The most successful business owners and CEOs rely on […]