Regardless of your industry or type of business, there are three goals that every company must achieve in order to be successful. Many business owners lose sight of these goals as they get wrapped up in the daily stress of running their business. However, it’s essential to take the time to reevaluate your business strategy and regain sight of these simple goals.
The First Time Purchase
The first goal for any business is to have customers buy from them for the first time. Well-designed marketing and advertising campaigns help to support and ideally replace sales efforts. If you have identified the right target market and are communicating effectively to that audience, your marketing and advertising efforts should prompt potential customers to think to themselves, “That’s me!” At worst, it makes your sales efforts easier, and at best, it makes your sales efforts unnecessary.
The Repurchase
The second goal is to get those customers to purchase again because they were so satisfied with the service or product. In truth, the second sale is much more important than the first because it is proof that you satisfied the promises you made to your customers and are providing a quality service or product. It also makes the third goal possible.
The Referral
The third goal is to have your customers spread the word about your great product or service. You want them to bring their friends and family and create referrals for you. A loyal customer base is the absolute best form of marketing you can have, and successful business owners leverage those opportunities in a myriad of creative ways.
Learning the Skills for Success
As an entrepreneur, you may not be an expert in sales or marketing, and you may be wondering how to achieve these three main goals. You are not alone. Most entrepreneurs go into business because they have a specific skill, passion, or invention that they wish to share with the world. The rest is learned along the way.
By leveraging the experience and knowledge of a professional business coach, you can find your way to success faster and with less stress. As a FocalPoint Certified Business Coach, Greg Emslie leverages three decades of business expertise to help businesses across Pennsylvania develop solutions for all their business challenges. In one-on-one coaching sessions, you get the personalized answers you need to overcome the challenges standing between your business and its ultimate success.
Let’s get the conversation started. Contact Greg for a free business evaluation today!
About the Author
With more than three decades of experience in all facets of sales management, customer service, business growth, and staff coordination, Certified Business Coach Greg Emslie is a focused professional with the tools to help you grow and manage your business effectively.
Driven by his ability to implement proven business concepts and help improve teams, Greg affects all areas of the companies he works with, including sales, leadership, profitability, and decision-making. He focuses on improving efficiency and processes for his clients while helping them grow their revenue base.
Ready to begin finding other ways to make your company more productive? Let’s get the conversation started. Contact Greg Emslie for a business strategy discussion today.