Where Are You on the Sigmoid Curve?
PPG officially sold off its flat-glass business to Vitro S.A.B. de CV, including production sites around the U.S. and a research and development center in Harmar. It concludes a $750 million deal between PPG (NYSE: PPG) and the Mexican glass manufacturer that was announced in late July. It’s also an end of an era for PPG, which has […]
What Does My Competitor Look Like?
Many entrepreneurs, business owner’s, sales managers and sales people believe their customers govern the prices they charge, their level of sales, and their overall market share. Many others believe they are the masters of their domain and set those levels themselves. In most cases both are not true. Who then is responsible for the prices […]
Just Say Yes: How New Opportunities Can Lead To Professional Success
As adults, it’s natural to fall into our trusted patterns and live within the safe boundaries of every day life. However, in a world where innovation is king, it has become increasingly important to expose yourself to new experiences. By learning new ways of doing things, you can help avoid becoming stagnant, bored, and outdated. […]
3 Steps for Understanding Value Selling
Contrary to popular belief, consumers don’t buy products or services. Consumers buy value. They will listen and learn about a product or service, but they won’t break out their wallets until they understand how the benefits fulfill their needs. That’s why value selling is so important. Value selling happens when you focus your efforts on […]
Understanding The 5 Emotions That Drive Your Customers
We like to believe that we all make decisions based upon logic, but the truth of the matter is that we are more likely to be driven by emotion when it comes to making purchases. By understanding the emotions that motivate your customers, you are able to incorporate initiatives and programs to create an even […]
Where to Begin: Social Media Tactics for the Small Business Owner
When you’re running a small (and growing) business, you wear many different hats. From HR director to CEO, you simultaneously function in more roles than your corporate counterparts could ever imagine. As you shift from owner to marketing coordinator, you are faced with one of the biggest question marks of all: how do I market […]
Stop Wasting Your Time: 3 Secrets to Efficient Meetings
Even though we gripe and groan about them, meetings are an important part of doing business. Not only do they get all key players on the same page, but they also can foster an environment of collaboration – when they are run correctly. These most common complaints about meetings refer to poorly designed meetings: Meetings […]
Boost Efficiency and Accountability: The Importance of Process Clarity
Especially when it comes to collaborative projects, most CEOs and business owners understand the value of properly functioning teams, but many would agree that developing those teams is a major challenge. While communication is key, process clarity is even more important. Process clarity is the concept that each member of a team understands all elements […]
How Leveraging the “Unknown Problem” Can Change Your Sales Strategy
Whether you’re selling plumbing services, lumber, or a newly designed adhesive, most businesses share a common reality: customers must make purchases in order for the company to survive. But in a world where consumers’ options seem to be endless, how do you make your sales proposition stand out above the rest? Understanding the Unknown Problem […]
5 Reasons Professional Service Providers Need A Business Advisor
Architects. Designers. Doctors. Lawyers. Financial advisors. Insurance brokers. IT professionals. There are countless career paths that fall under the umbrella of professional services, and they all share one thing in common: They all have developed specialized skills in their industry, but few have training in running their businesses. While professional service providers are very skilled […]