Lead With Purpose

Leadership is the single most important factor in the success or failure of any business or entrepreneurial venture. Leadership is the one factor that can have the greatest influence over a business’s success or failure. To be truly successful you must become an excellent leader. Supreme Court Justice Oliver Wendell Holmes once said there are […]

“Read the Room” for more Business!

There is a commercial on Television advertising Business travel and staying at a chain motel.  In this 30 second commercial the message is:  You need to be in front of your potential customers to better “Read the Room” or “Close the Deal”. The Business principle that this motel chain is unknowingly promoting is Observable Behavior which […]