How to Choose the Right Business Coach

Choosing a Business CoachWhether your business has hit a rut or you need a fresh perspective, a business coach can help you accomplish the success you envision for your company. It’s important to choose the right business coach to keep you and your company on the path to achieving your goals. Take these steps to select the right coach for you and your business.


Evaluate Your Business

Assess your business to pinpoint what specific areas you need help in. Are you looking for an effective sales strategy? Do you need assistance with financial planning? Do you need guidance for mapping out your goals and reaching them? Identifying what you need help with will direct you to the right expert. You’ll be able to align your business needs with your coach’s background, and they will be able to provide specific advice and direction for your company.


Get an Honest Assessment

A business coach that is interested in your success will provide an honest perspective on the state of your business. Look for someone who can tell you the truth, even if it’s a hard pill to swallow. This way, you can work together to address the problem areas in your business and work on a solution.


Attend the Free Consultation

A free consultation is a good opportunity to get to know your coach and determine whether it’s the right fit. Your coach plays a major role in your business, so it is important that you feel comfortable with him/her. You don’t want to hire someone who won’t work with your vision or doesn’t understand the overall goal for your company.


Consider Their Expert Level

Does your potential business coach write for any publications or have a blog? Read their thought-leadership articles to get an idea of the business areas they are experienced in. Take a look at the types of workshops they teach and the details of their offered training programs.


Choose Someone Who Challenges You

Your coach should be able to offer ideas that challenge you. Playing it safe won’t always provide the results you envisioned for your business. They should understand the importance of taking risks and challenging you in order to help you excel in your industry.


The right coach can help reveal any problems within your business and provide a solution that will improve efficiency and productivity. The FocalPoint New Jersey team is made up of coaches experienced in various areas of business including business development and strategy, sales management, exit strategies and financial management. We work with business owners to create strategies tailored to their business needs in order to help them achieve maximum profitability.


Contact us to learn more about business coaching.


About the Authorgreg-tie

With more than three decades of experience in all facets of sales management, customer service, business growth, and staff coordination, Certified Business Coach Greg Emslie is a focused professional with the tools to help you grow and manage your business effectively. 

Driven by his ability to implement proven business concepts and help improve teams, Greg affects all areas of the companies he works with, including sales, leadership, profitability, and decision-making. He focuses on improving efficiency and processes for his clients while helping them grow their revenue base. 

Ready to begin finding other ways to make your company more productive? Let’s get the conversation started.  Contact Greg Emslie for a business strategy discussion today!