Do your Prospects/Customers Speak a Different Language

Imagine walking into a room full of people and everyone in the room speaks a different language. There is a chance a few people in the room may speak the same language as you, but for the most part you will not be able to communicate effectively with most of the people on the room. Sales is like that. Interviewing for a job is like that. Relationships are at times like that. Communicating effectively is more than just speaking words. While the person you are communicating with may speak the same VERBAL language as you, the actual words that are spoken only account for 7% of effective communication. Surprisingly 55% of effective communication has nothing to do with the words or the language that is being spoken. Would you like to stop taking a chance or rolling the dice when it comes to getting your point across?  Looking to grow your Sales? Want to land that next great job? Would you like to have a better relationship with your spouse or children? There is an easy and effective way to connect and relate to others in a way that helps us get what we want, and become better communicators in the process.

Within my Coaching Practice I teach this hidden language. I teach effective communication. This language has nothing to do with your personality. It does not measure Type A B or C. It does not draw conclusion about right or wrong. This hidden language helps you to gain commitment and cooperation, It is useful in building effective teams. Many people use it to help resolve and even prevent conflicts. Lastly it can be used to create endorsement or approval for your product or offering. I will write more about endorsement in a future blog but for now just imaging a world where everyone agreed with everything you said. Every prospect bought your product or offering. Imagine going in for that big job interview and walking out knowing you got the job. Imagine understanding WHY your spouse doesn’t understand anything you say. Better yet imagine communicating with your spouse in a language they do understand.

The language I am talking about is DISC. For those of you that have taken DISC (and forgotten your results) and for those of you that have never taken it I administer and then teach DISC in a way with a depth of focus that I guarantee you have not seen before. DISC in and of itself is meaningless. Knowing you are a high D doesn’t give you the tools to communicate with your exact opposite the high S. When I teach DISC I give you the “hands on knowledge and training” to effectively use this hidden language to your advantage. In the coming weeks I will be writing about DISC and how to use it and what its advantages are.  Thanks for reading and stay tuned for more.

About the Author

With more than three decades of experience in all facets of sales management, customer service, business growth, and staff coordination, Certified Business Coach Greg Emslie is a focused professional with the tools to help you grow and manage your business effectively. 

Driven by his ability to implement proven business concepts and help improve teams, Greg affects all areas of the companies he works with, including sales, leadership, profitability, and decision-making. He focuses on improving efficiency and processes for his clients while helping them grow their revenue base. 

Ready to begin finding other ways to make your company more productive? Let’s get the conversation started.  Contact Greg Emslie for a business strategy discussion today!