How to Write a Vision Statement

A vision statement reveals the highest visions of what your company hopes to achieve in the future. This also provides a way for stakeholders in your company and your employees, to understand the meaning and purpose of your business. According to Forbes, employees who find their company’s vision meaningful have engagement levels of 68 percent. This is 19 percent above average. FocalPoint Business Coaches know how important it is to create a vision statement for your company. Here are some tips!


Vision Statement vs. Mission Statement

There is a fine line between a mission statement and a vision statement. Both statements are part of a strategic planning process, but they have different objectives. Your company’s ideal mission statement should define your business so well that it feels like strategy. It defines what your company does for your employees, customers and your owners. It’s basically an explanation of your company’s reason for existence.


A vision statement is future-based and creates an ideal image of what you want your company to look like. It’s inspirational and should challenge you and your employees to achieve success. This requires you to think outside of the box to create a vision statement that fits your company.


Questions to Ponder

When crafting up your vision statement, there are some important questions you should think about.

  •        What problem are we trying to solve?
  •        Where are we headed?
  •        What will we look like 10 years from now?

It’s important to note that your vision statement should reflect your company’s brand values and should give your employees a clear idea of your path forward.


Turn Your Vision into a Reality

For your company to have an effective value statement, both you and your employees must embrace its values and ethics. At FocalPoint Business Coaching of PA, we are here to help guide and inspire you to help turn your visions and dreams for your company into a reality. Visit our website to find out how we can help YOU!