Covid-19 Changed Everything. What Advertising Changes Should You Be Making Now?

Let’s take an updated look at how marketers and consumers are dealing with the current health crisis. The coronavirus and its effects on consumers and businesses are changing daily. How should you change your marketing plans to cope?

New Research

There has been a clear shift toward digital advertising during the COVID-19 pandemic, and advertisers of all sizes are refocusing their advertising with the majority planning to use digital channels in the second half of 2020.

Discover how 150 marketers and agencies are targeting and shifting their advertising in the second half of the year among 15 different advertising channels – from newspapers to social media. Which media will they not use?

Get the answers and insights you can put to use for your business. Read.