Never Make a Cold Call Marketing
Danny Creed, International Master Business Coach and Executive Coach, and a colleague of mine has a tremendous Marketing concept that works! In Danny’s book “Champions Network: Champions Never Make Cold Calls”, he outlines a Marketing strategy, with a Plan and Activities that generate success. How do I know that? I followed it exclusively in my […]
Covid-19 Changed Everything. What Advertising Changes Should You Be Making Now?
Let’s take an updated look at how marketers and consumers are dealing with the current health crisis. The coronavirus and its effects on consumers and businesses are changing daily. How should you change your marketing plans to cope? New Research There has been a clear shift toward digital advertising during the COVID-19 pandemic, and advertisers […]
How Customer Sales and Marketing Behaviors Changed During COVID-19
There is ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once were, if at all? A special edition of The CMO Survey [pdf] takes a look at these and other timely questions. The May 2020 survey […]
Considerations for Business Owners NOW and Post-Lockdown
“Consumer behavior could be changed forever by the online world of contactless commerce.” according to McKinsey & Company Beyond Coronavirus: The path to the next normal This bring up a multitude of areas Business owners need to address. Thinking a Business Owner can just “open up” when allowed and everything will go back to “normal” […]
What is your COVID – 19 Business Plan?
With decisions being made by Governors and Mayors in our communities that are seriously impacting our business, it is critical that Business Owners create a 90 day COVID – 19 business plan. What is such a plan and how does it look? By now, your business most likely has experienced: Decrease in Revenue […]
“Help! This COVID – 19 thing is killing Our business.”
More than anytime in history Business Owners are facing issues that are beyond their control. Issues Business Owners are facing range from losing clients, decreasing revenues, employees not being able to work, Collecting Receivables, Cash flow, the Market, etc. Today’s Business Owners need to have a 90 day plan on how they and their business […]
Does Your Company Lack The Right Foundation for Consumer Trust? Find Out Here
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand has to do something wrong before they lose […]
The Hazards of Following the Herd…..
The Ultimate Guide to Motivational Sales Kickoff Themes for 2020
A new year is about to begin, is your sales team motivated to begin all the new projects? If your answer is no, or that they’re a little burned out, then you should try to kick off your new campaigns with a sales kickoff theme meeting. Sales kickoff meetings help to motivate your team so […]
Top 7 Small Business Problems: How to overcome them
Business is a fickle thing: It can yield incredible rewards to those who grind it out daily and doesn’t bestow “luck” to those who don’t. However, regardless of your workload and experience, there’s one thing that all small business owners run into throughout their careers: Adversity. Once you get rid of one problem, another seems […]