How To Compete in an Amazon-Style World and Thrive
In today’s consumer environment, it can feel as though it’s impossible to compete with the big players, such as Amazon. And in all actuality, this is a major threat for many traditional small business owners. However, with a bit of innovative thought and strategic planning, even small consumer-driven companies can continue to thrive. Here are […]
One Element Required to Grow your Business!
Without a prospect, there can be no sale! A well conceived marketing plan is the way you attract prospects. Too many small and medium business owners just allow “marketing stuff” to happen vs. developing a thoughtful, written, actionable marketing plan. REMEMBER. Marketing is to attract prospects!. Prospects turn into Leads. Leads turn into potential clients […]
Understanding The 5 Emotions That Drive Your Customers
We like to believe that we all make decisions based upon logic, but the truth of the matter is that we are more likely to be driven by emotion when it comes to making purchases. By understanding the emotions that motivate your customers, you are able to incorporate initiatives and programs to create an even […]
Where to Begin: Social Media Tactics for the Small Business Owner
When you’re running a small (and growing) business, you wear many different hats. From HR director to CEO, you simultaneously function in more roles than your corporate counterparts could ever imagine. As you shift from owner to marketing coordinator, you are faced with one of the biggest question marks of all: how do I market […]
Identify the single most important measurable in building value in your Business
Verne Harnish in his best selling book: Mastering the Rockefeller Habits, states the “Single most important measureable in building value” is “Mastering the Brand Promise”. Too many small to medium businesses are worrying about solving Today’s issues, Meeting today’s customer needs, Paying the bills, meeting payroll, dealing with issues instead of WORKING ON their business […]