Customer Service Fuels the Sales Engine

A Business Owner business’s ability to satisfy its customers is the critical determinant of success in driving sales and growing the business. One significant strategy is growing your sales is to sell more to your present customers.  Get them to buy more or get them to buy something new in addition to what they normally […]

Covid-19 Changed Everything. What Advertising Changes Should You Be Making Now?

Let’s take an updated look at how marketers and consumers are dealing with the current health crisis. The coronavirus and its effects on consumers and businesses are changing daily. How should you change your marketing plans to cope? New Research There has been a clear shift toward digital advertising during the COVID-19 pandemic, and advertisers […]

How Customer Sales and Marketing Behaviors Changed During COVID-19

There is ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once were, if at all? A special edition of The CMO Survey [pdf] takes a look at these and other timely questions. The May 2020 survey […]

Does Your Company Lack The Right Foundation for Consumer Trust? Find Out Here

Building Blocks of Consumer Trust In Brands

The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand has to do something wrong before they lose […]

What your free email address says about your business

Why You Shouldn't Use A Free Email Address For Business

I can’t tell you how many businesses I come across these days that still use free email services. A company might be (very professionally) named something like “Intergalactic Nuclear Consultants & Associates,” and their website might look great at, but their corporate email addresses are [email protected]. Intergalactic, really? Yeah right. More likely lost in […]

How to Write a Vision Statement

A vision statement reveals the highest visions of what your company hopes to achieve in the future. This also provides a way for stakeholders in your company and your employees, to understand the meaning and purpose of your business. According to Forbes, employees who find their company’s vision meaningful have engagement levels of 68 percent. […]

Entrepreneurial Growth Course

Proven Principles for sustained Growth in your Business Would you like to grow your business? Improve profits? Increase sales? Do you have a strategic Plan in place? Are you struggling with time management? Come learn 8 Fast paced implementable solutions that will provide you with MORE TIME, MORE MONEY, MORE PEACE OF MIND while you […]

Cash Flow is King

In any business, cash flow is King,  Cash flow is the life blood of any and all business. Without sufficient cash flow, your business cannot invest in the future and grow to reach its true potential. Cash flow begins with Sales, which is why revenue generation is critical.  However sales is not enough.  Your sales […]

Getting Referrals

In addition to the critically important business principle of customer satisfaction of delighting or amazing your customers, every business owner should be trying to create and keep your present customers.  Ensuring you are continually delighting / amazing your customers will allow you to do just that. As competitive as business is today, along with the […]


FEAR. Fear of rejection!! There it’s been said now let’s deal with it. No matter how good a sales person you are no one likes to be told NO. There are lots of stories about how sales people love the NO because that means a YES is coming soon. The reality is down deep no […]