Identify the single most important measurable in building value in your Business

Verne Harnish in his best selling book:  Mastering the Rockefeller Habits, states the “Single most important measureable in building value”  is “Mastering the Brand Promise”. Too many small to medium businesses are worrying about solving Today’s issues,   Meeting today’s customer needs, Paying the bills, meeting payroll, dealing with issues instead of WORKING ON their business […]