3 Steps for Understanding Value Selling

Contrary to popular belief, consumers don’t buy products or services. Consumers buy value. They will listen and learn about a product or service, but they won’t break out their wallets until they understand how the benefits fulfill their needs. That’s … Continued

Understanding The 5 Emotions That Drive Your Customers

We like to believe that we all make decisions based upon logic, but the truth of the matter is that we are more likely to be driven by emotion when it comes to making purchases. By understanding the emotions that … Continued

Where to Begin: Social Media Tactics for the Small Business Owner

When you’re running a small (and growing) business, you wear many different hats. From HR director to CEO, you simultaneously function in more roles than your corporate counterparts could ever imagine. As you shift from owner to marketing coordinator, you … Continued

Stop Wasting Your Time: 3 Secrets to Efficient Meetings

Even though we gripe and groan about them, meetings are an important part of doing business. Not only do they get all key players on the same page, but they also can foster an environment of collaboration – when they … Continued

Boost Efficiency and Accountability: The Importance of Process Clarity

Especially when it comes to collaborative projects, most CEOs and business owners understand the value of properly functioning teams, but many would agree that developing those teams is a major challenge. While communication is key, process clarity is even more … Continued

How Leveraging the “Unknown Problem” Can Change Your Sales Strategy

Whether you’re selling plumbing services, lumber, or a newly designed adhesive, most businesses share a common reality: customers must make purchases in order for the company to survive. But in a world where consumers’ options seem to be endless, how … Continued

5 Reasons Professional Service Providers Need A Business Advisor

Architects. Designers. Doctors. Lawyers. Financial advisors. Insurance brokers. IT professionals. There are countless career paths that fall under the umbrella of professional services, and they all share one thing in common: They all have developed specialized skills in their industry, … Continued

Understanding The 3 Most Important Business Goals

Regardless of your industry or type of business, there are three goals that every company must achieve in order to be successful. Many business owners lose sight of these goals as they get wrapped up in the daily stress of … Continued

From Technician to CEO: Shifting Your Mindset for Business Success

Let’s face it – most of us did not become entrepreneurs because of our business expertise. Many small business owners became entrepreneurs because they had a specific skill, trade, or passion they wanted to persue. Over years of hard work, … Continued

6 Signs Your Business Is Missing The Opportunity For Growth

As a business owner or CEO, you face challenges from every direction. From identifying how to best grow your business to building the most efficient teams, business leaders are expected to have the answers. But what happens when you don’t … Continued