Let’s take an updated look at how marketers and consumers are dealing with the current health crisis. The coronavirus and its effects on consumers and businesses are changing daily. How should you change your marketing plans to cope? New Research … Continued
There is ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once were, if at all? A special edition of The … Continued
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and … Continued
I can’t tell you how many businesses I come across these days that still use free email services. A company might be (very professionally) named something like “Intergalactic Nuclear Consultants & Associates,” and their website might look great at INCA.com, … Continued
A vision statement reveals the highest visions of what your company hopes to achieve in the future. This also provides a way for stakeholders in your company and your employees, to understand the meaning and purpose of your business. According … Continued
Proven Principles for sustained Growth in your Business Would you like to grow your business? Improve profits? Increase sales? Do you have a strategic Plan in place? Are you struggling with time management? Come learn 8 Fast paced implementable solutions … Continued
In any business, cash flow is King, Cash flow is the life blood of any and all business. Without sufficient cash flow, your business cannot invest in the future and grow to reach its true potential. Cash flow begins with … Continued
In addition to the critically important business principle of customer satisfaction of delighting or amazing your customers, every business owner should be trying to create and keep your present customers. Ensuring you are continually delighting / amazing your customers will … Continued
FEAR. Fear of rejection!! There it’s been said now let’s deal with it. No matter how good a sales person you are no one likes to be told NO. There are lots of stories about how sales people love the … Continued
In today’s consumer environment, it can feel as though it’s impossible to compete with the big players, such as Amazon. And in all actuality, this is a major threat for many traditional small business owners. However, with a bit of … Continued