3 Steps for Understanding Value Selling

Contrary to popular belief, consumers don’t buy products or services. Consumers buy value. They will listen and learn about a product or service, but they won’t break out their wallets until they understand how the benefits fulfill their needs. That’s … Continued

Where to Begin: Social Media Tactics for the Small Business Owner

When you’re running a small (and growing) business, you wear many different hats. From HR director to CEO, you simultaneously function in more roles than your corporate counterparts could ever imagine. As you shift from owner to marketing coordinator, you … Continued

Boost Efficiency and Accountability: The Importance of Process Clarity

Especially when it comes to collaborative projects, most CEOs and business owners understand the value of properly functioning teams, but many would agree that developing those teams is a major challenge. While communication is key, process clarity is even more … Continued