5 Tips for Creating an Effective Sales Strategy

It’s a New Year, which means it’s time to set new sales goals. Constantly assessing and adjusting your goals is important. Sales teams who aren’t consistently meeting their targets typically do not have an effective sales strategy in place. If … Continued

7 Effective Goal Setting Techniques for Your Business

Every business owner and entrepreneur should understand the vital role that goal setting plays in the growth of the company. Establishing a goal is the first step to achieving it, but some people have a tough time identifying the path … Continued

What are your MOST Critical Constraints?

Who remembers the old I Love Lucy Show where Lucy and Ethel were working in the chocolate factory on the assembly line? It was one of the funniest episodes in what back then was a very funny show. For those … Continued

It All Starts Here

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Before a sale takes place, the prospective customer must first be located.  There is a golden rule in selling: “Spend more time with better prospects.” This leads to a question “what are the characteristics of an ideal or “better” prospect?”  … Continued

Where Are You on the Sigmoid Curve?

PPG officially sold off its flat-glass business to Vitro S.A.B. de CV, including production sites around the U.S. and a research and development center in Harmar. It concludes a $750 million deal between PPG (NYSE: PPG) and the Mexican glass manufacturer that was … Continued

3 Steps for Understanding Value Selling

Contrary to popular belief, consumers don’t buy products or services. Consumers buy value. They will listen and learn about a product or service, but they won’t break out their wallets until they understand how the benefits fulfill their needs. That’s … Continued

Where to Begin: Social Media Tactics for the Small Business Owner

When you’re running a small (and growing) business, you wear many different hats. From HR director to CEO, you simultaneously function in more roles than your corporate counterparts could ever imagine. As you shift from owner to marketing coordinator, you … Continued