Understanding The 5 Emotions That Drive Your Customers

We like to believe that we all make decisions based upon logic, but the truth of the matter is that we are more likely to be driven by emotion when it comes to making purchases. By understanding the emotions that … Continued

Identify the single most important measurable in building value in your Business

Verne Harnish in his best selling book:  Mastering the Rockefeller Habits, states the “Single most important measureable in building value”  is “Mastering the Brand Promise”. Too many small to medium businesses are worrying about solving Today’s issues,   Meeting today’s customer … Continued

How Leveraging the “Unknown Problem” Can Change Your Sales Strategy

Whether you’re selling plumbing services, lumber, or a newly designed adhesive, most businesses share a common reality: customers must make purchases in order for the company to survive. But in a world where consumers’ options seem to be endless, how … Continued

Understanding The 3 Most Important Business Goals

Regardless of your industry or type of business, there are three goals that every company must achieve in order to be successful. Many business owners lose sight of these goals as they get wrapped up in the daily stress of … Continued