Chief Executive Officer, Chief Financial Officer, Human Resource Director, IT Director, Marketing Guru, Operations Manager sometimes Receptionist, Janitor and Customer Service Representative, is this YOU in your business?
Are you working IN your business vs. ON your business?
When you work ON your business rather than IN it you are asking yourself: How can I get my business to work, but without me? How can I get my people to work without my constant interference? How can I systematize my business in such a way that it COULD be replicated 5,000 times so the 5,000th unit would run as smooth as the first? How can I own my business and still be free of it? How can I spend my time doing the work I love rather than the work I have to do?
According to Business guru Michael Gerber most people start out working for someone else doing technical work – Engineer, Doctor, Lawyer, Salesperson, Hairdresser, etc. Then for whatever reason this person gets hit with the Entrepreneurial Seizure and go into business for themselves. The Fatal assumption this person makes is that “if you understand the technical work of a business, you understand a business that does technical work.” This is NOT True
In Gerber’s book the E-myth revisited he outlines a concept of Business Owner skills vs. Technician skills. It takes different skills and thinking to RUN a business that does the work you know vs. Doing the work you know in your business. Business Owners need to develop the skills that allow them to Work ON their Business. By implementing the 3 Eyes of a Business Owner you can work ON your business.
The 3 Eyes referenced in Gerber’s book are:
- The Entrepreneur
- This is your creative side, the visionary, dreamer and innovator. It lives in the future pondering the “What if” scenarios and is the catalyst for change.
- The Manager
- This is the pragmatic personality; the part of you that craves order, planning and consistency. It lives in the past clinging to the status quo and abhors change.
- The Technician
- This is the doer, the worker in all of us. It lives in the present and only sees the work that needs to be one at the moment.
To stop wearing all the hats in your business and start to wear the ONE hat your business needs you to wear, you need to begin to RUN your business with all Three eyes. The trick is how much time with each? Setting up a MPPT (Business Model with Methodologies, Business Processes, People to operate the Process and the Technology to support) Along with your present skills, interest and desires will set this in motion correctly.
By doing this you will start to work ON your Business vs. IN your Business thereby providing you with MORE Revenue, MORE Profits, MORE Control, MORE Peace of mind while running a growing profitable business.